Making your value system your ecosystem


As a business startup, your values will be clear to your staff as they will know you personally and experience your value system first hand. As your start up grows your staffing body multiplies and not everybody will know you personally or the values you hold.

As a growing company you will need to define your values and then constantly reinforce, review, recruit (and release) against your values. When all stakeholders truly believe and act in line with an organisation’s values then the right corporate culture is created, forming an ecosystem which attracts and retains like minded staff and customers.

So let’s see if it’s possible to identify a company from their company values alone? Try these two…… the answer is at the bottom.


  • Excellence
  • Innovation
  • Customer Fixation
  • Teamwork
  • Community
  • Fun


  • Focus on impact
  • Move fast
  • Be bold
  • Be open
  • Build social value

According to Bruce N Pfau in the Harvard Business Review, “Most people, regardless of their generation, want to undertake fulfilling, enjoyable work in an environment where they are listened to and treated fairly and virtually all want to do a good job. Most people want to derive a sense of meaning and purpose from what they do every day.” (Précis)

You can read the article here.

It is very unlikely that anyone would want to apply to work at a company whose values were negative or ignoble. Would you apply for a job at an organisation with these values?

  • Dishonest
  • Greedy
  • Careless
  • Unfair
  • Shortsighted

You determine your organisation’s values and, with the right communication, these values will permeate everything your organisation does. So, ask yourself the following questions….

Do your customers choose you over the competition because they like your values? Do your values make people want to work for you? Do your staff know what your values are? Do your customers? Do you?

Answer 1: Yahoo! 2: Facebook